Principle 1: The Positive Impact of Service Excellence
We will provide timely, professional, effective and efficient service to all of our customers.

Principle 2: Measurable, Continuous Improvement
We will set a standard of excellence for maximizing the customer experience, assessing how well we meet that standard, and continuously looking for ways to improve.

Principle 3: The Value of Employee Development
The professionalism and drive of our associates are most important to providing quality service.
We will hire talented people, increase their skills through training and experience, and provide opportunities for their personal and professional growth within the company.

Principle 4: Equal Treatment that is Ethical & Fair
We are committed to forming relationships of fairness and trust with our patients, other customers, physicians, and employees. We will conduct our business according to the highest ethical standards.

Principle 5: The Power of Teamwork
We will work together to provide ever-improving customer service that supersedes our traditional departmental organization to create a true customer focus. All of our associates at all levels will participate in decision-making and process improvement.

Principle 6: The Merciful Commitment of Compassion
We will never forget that we provide care and comfort to people in need. Our patients and families are fellow human beings and will receive respectful and dignified treatment from all of our associates at all times.

Principle 7: The Delivery of Innovative Service
We will invest in the development of new and better ways of to deliver our services.