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Memorial for Women Achieves Louisiana's Highest Breastfeeding Quality Designation

GIFTLOGOLouisiana’s primary breastfeeding designation given by The Gift has been awarded to Lake Charles Memorial Hospital for Women. The Louisiana Department of Health – Office of Public Health – Bureau of Family Health awards The Gift designation statewide to Louisiana birthing facilities who improve hospital practices and policies that are aligned with the evidence-based, internationally recognized Ten Steps to Successful Breastfeeding of the WHO/UNICEF Baby-Friendly Hospital Initiative. Policy development, education of staff, patient education and provision of discharge resources for breastfeeding mothers are key components of the program.

“We are thrilled to join the family of top-tier maternity facilities in the state in receiving The Gift designation,” said Janice Redlich, RN, Director of Nursing, Lake Charles Memorial Hospital for Women. “This achievement demonstrates our team’s commitment to offering quality, patient-centered care and highlights improvements our hospital has made specifically to help produce better outcomes for all mothers and infants, as well as assure that we are fully supporting mothers who chose to breastfeed.”

The Gift is an evidence-based designation program for Louisiana birthing facilities designed to increase breastfeeding rates and hospital success by improving the quality of maternity services and enhancing patient-centered care. The Gift designation gives Memorial for Women a better opportunity to achieve further certifications and accreditations, as well as meet national and international quality measures and standards of care.

“Our goal is to provide mothers and babies with the very best information and tools at this crucial moment in their lives and we are able to do so through valuable hospital partners like Memorial for Women,” said Marci Brewer Asling, State Breastfeeding Program Manager, Bureau of Family Health. The Gift program encourages continued progress toward the pursuit of the international designation, Baby-Friendly, a global initiative to promote hospitals and birthing centers that offer optimal care in lactation services.”